Bundesliga revenue comes from a variety of sources, including match operations, sponsorship, advertising and merchandising. Here is the total revenue of the Bundesliga from 2017/18 to 2020/21:
Income of the Bundesliga from media exploitation:
2017/18: 1.177 billion euros
2018/19: 1.376 billion euros
2019/20: 1.443 billion euros
2020/21: 1.489 billion euros
Income from tickets:
Season 2017/18: 587.1 million euros
Season 2018/19: 616.2 million euros
2019/20 season: €196.4 million (due to COVID-19 game suspensions)
2020/21 season: €332.2 million (due to COVID-19 game suspensions)
Income from sponsorship:
2017/18: 1.34 billion euros
2018/19: 1.42 billion euros
2019/20: 1.26 billion euros
2020/21: 1.18 billion euros
Income from Merchandising:
Season 2017/18: 338.9 million euros
Season 2018/19: 337.7 million euros
Season 2019/20: 322.8 million euros
Season 2020/21: 274.2 million euros
The Bundesliga's income has risen continuously in recent years, in particular due to increased media exploitation. In the 2020/21 season, income declined due to the corona pandemic, but was still at a comparatively high level. Clubs are increasingly dependent on broad diversification of their revenue streams to ensure financial stability.
The income from sponsoring and merchandising are important factors here. Overall, the Bundesliga remains one of the financially strongest leagues in the world and makes a significant contribution to the competitiveness of German football.
Comments