The table shows the average revenues (in million euros) from matchday, broadcasting, and sponsorship rights of the top 20 football clubs according to the Deloitte Money League from 2015 to 2022.
In 2015, the average matchday revenue was 63 million euros, broadcasting revenue was 126 million euros, and sponsorship revenue was 142 million euros.
In the following years, revenues in all three categories increased steadily, with a particularly strong increase in the broadcasting category, which rose from 126 million euros in 2015 to 227 million euros in 2021.
In 2020, there was a decrease in matchday revenues due to the impact of the COVID-19 pandemic. However, revenues from broadcasting and sponsorship rights remained stable compared to the previous year. In 2022, the average matchday revenue was 68 million euros, broadcasting revenue was 203 million euros, and sponsorship revenue was 191 million euros.
Matchday:
2015: 63
2016: 67
2017: 66
2018: 72
2019: 75
2020: 62
2021: 6
2022: 68
Broadcast:
2015: 126
2016: 145
2017: 177
2018: 177
2019: 206
2020: 159
2021: 227
2022: 203
Commercial:
2015: 142
2016: 159
2017: 152
2018: 168
2019: 184
2020: 188
2021: 177
2022: 191
There are several factors that could affect the revenues of football clubs in the future. The continuation or exacerbation of the COVID-19 pandemic could continue to impact matchday revenues. On the other hand, a recovery in the global economy could increase revenues from sponsorship and also boost matchday revenue. Additionally, competition from new platforms and technologies could affect the value of broadcasting rights.
It remains to be seen how these factors will affect the revenues of football clubs in the future. In addition, the topic of sustainability is becoming increasingly important and can have an impact on financial results. Due to the wide range of associated issues and the significant impact on organizations and society as a whole, it has become crucial for organizations to understand and address sustainability risks and opportunities. In particular, there is a growing recognition of the important role that sports can play in this - whether it is due to the inherent reliance of sports on nature or its historically important role in local communities.
The United Nations' Sport for Climate Action Framework is a voluntary commitment, with signatories committing to publicly disclosed commitments, creating plans, taking action, and reporting on them. Currently, four Money League clubs have signed up, including Liverpool, Tottenham, Arsenal, and Juventus. We hope that in the upcoming editions of the report, more signatories from football - and from the Money League - will join, as organizations increasingly embark on a journey of net zero transformation and beyond. This is happening not only because they understand its importance, but also because of the increasing pressure from stakeholder groups such as fans, partners, investors, and regulators.
Sources:
Deloitte Money League 2023:
https://www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-money-league.html
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